Modern professionals juggle multiple calendars—work, personal, family, and team—across various platforms. This fragmented view causes missed events, double bookings, and increased cognitive load.
I began by creating three personas—The Professional Parent, The Freelance Multitasker, and The Team Coordinator—each representing distinct scheduling challenges. Using scenario-based user journeys, I mapped frustrations, thoughts, and opportunities.
Key insights:
Research artifacts included:
With research synthesized, I developed a sitemap and content hierarchy focusing on fast onboarding and clear access to core features. The integration flow was designed to connect calendars within two taps, supported by SSO (Single Sign-On) options.
Early sketches explored variations of the dashboard, focusing on:
Prototypes evolved from low-fidelity wireframes to high-fidelity UI in Figma, incorporating responsive layouts for web and mobile.
I conducted informal usability walkthroughs with 5 participants who spent some time engaging with the functional prototype. Those testers' feedback revealed:
Through these insights, adjustments were made to:
While Schedually remains a concept project, the design outcomes point toward significant real-world impact:
Beyond concept validation, the process demonstrated my ability to: