312 Truck Body Repair & Painting had no website, no analytics, and no lead capture, in a market where fleet managers pick vendors online and one job averages about $14,000. New ownership gave me six weeks to change that.
What I did
- Designed desktop-first, because over 80% of B2B repair searches happened at work on desktop.
- Swapped stock imagery for real shop photos after testers went looking for “real trucks” before trusting the business.
- Built a quote form that explains each field and routes leads into HubSpot, cutting follow-up time from 15 minutes to 5.
Results
| 2.4× daily leads | 59% form completion | +13% revenue |
|---|---|---|
| 8 → 19 estimate requests | Goal was 35% | Within six months |
For the first time, a logistics company reviewed the shop’s website before a contract meeting.